Follow seven contestants as they prepare for the annual Mr. International Bear Contest. The action kicks off with a look back at the first competition held in February 1992, with winner John Caldera describing the rise of bear culture to the newbies in the audience. Then the contestants quickly get to work meeting and greeting the thousands of bears converging on San Francisco, eagerly trying to get their support and their vote. Who will end up as the crowd favorite? Whether you’re a bear yourself, a bear chaser or just bear-curious, Bears is a fabulous introduction to this vibrant subculture.